INTELLIGENT BEAUTY

Overview

In 1884, the company was launched by its cofounder Robert Weintraud, the brand was noted for its quality and luxurious goods. Nowadays, Rowenta owned by Group SEB supplies the most distinguished line of equipment of its generation. The Brand was without doubt the first to take the initiative of inventing a new identity higher than the boundaries of style, fashion, trends,,, the fountainhead of this identity was more than just a aesthetic innovation; it was indeed the determination to be up to the standard of the customers’ expectations.

History

• 1884 - company was founded in Germany
• 1974 - Rowenta launched its first vacuum cleaner
• 2003 - Brand is known & recognized in Europe by the quality of its products linen care, home appliances and “Art de la Table”.

Slogan

“Simplicity is the perfect harmony between beauty, convenience and precision”

Strategy

• Concentration on key product families in which Group SEB is market 1
• Permanent innovation in products, technologies and production process
• International presence

Product Family

• Home Cleaning “Purity”
• Linen Care “Perfection”
• Art de la Table “Refinement”
• Home Comfort “Comfort”
• Personal Care “Care”