OVERVIEW
This
Division carries and distributes, on a wholesale basis, SEB
/ TEFAL brands of electrical and non-electrical products that
are mostly made in France.
Groupe
SEB is the world leader in small domestic equipment sector. Its
goals is to offer consumers around the world with products and services
that makes day-to-day life in the home easier and more agreeable. Four (4) leading brands around the world among which 2 market-leader regional
brands are in the Middle East.
Groupe
SEB is the specialist in small domestic equipment with three product
families: Non-stick cookware, Pressure Cookers, small electric appliances.
Groupe
SEB is the world's No. 1 in Steam Irons , Electric Kettles, Electric
Fryers, Nonstick Cookware & the world's No. 2 in Electric Food
Preparation & Electronic Scales.
Groupe
SEB is present in 120 countries. 140 million products are manufactured
and sold every year for an equivalent of 4 products sold every second.
HISTORY
-
1857
- Creation of the company Antoine Lescure at Selongey France.
-
1925 - Refounding
of the company by the name Societe d’Emboutissage de Bourgogne
or SEB
-
1953 - Launch of the
SEB pressure cooker
-
1967 - Entry into
the electric household appliances
-
1968 - Acquisition
of TEFAL leader in nonstick cookware
-
1972 - Acquisition
of CALOR specialist in irons
-
1988 - Acquisition
of ROWENTA with its German and French factories.
-
1997 - Acquisition
of ARNO Brazil’s market leader in electrical household appliances
-
1998 - Acquisition
of VOLMO market leader in small electrical appliances in Colombia
and Venezuela
STRATEGY
3 Strategic Priorities:
-
Concentration on key
product families in which Groupe SEB is market leader
-
Permanent innovation
in products, technologies and production processes
-
International presence
PRODUCT FAMILY
Click on the name of a product
to zoom in.
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