OVERVIEW

This Division carries and distributes, on a wholesale basis,  SEB / TEFAL  brands of electrical and non-electrical products that are mostly made in France.

Groupe SEB is the world leader in small domestic equipment sector. Its goals is to offer consumers around the world with products and services that makes day-to-day life in the home easier and more agreeable. Four (4) leading brands around the world among which 2 market-leader regional brands are in the Middle East.

Groupe SEB is the specialist in small domestic equipment with three product families: Non-stick cookware, Pressure Cookers, small electric appliances.

Groupe SEB is the world's No. 1 in Steam Irons , Electric Kettles, Electric Fryers, Nonstick Cookware & the world's No. 2 in Electric Food Preparation & Electronic Scales.

Groupe SEB is present in 120 countries. 140 million products are manufactured and sold every year for an equivalent of 4 products sold every second.

HISTORY

• 1857 - Creation of the company Antoine Lescure at Selongey France.

• 1925  - Refounding of the company by the name Societe d’Emboutissage de Bourgogne or SEB 

• 1953 - Launch of the SEB pressure cooker 

• 1967 - Entry into the electric household appliances 

• 1968  - Acquisition of TEFAL leader in nonstick cookware 

• 1972  - Acquisition of CALOR specialist in irons 

• 1988 - Acquisition of ROWENTA with its German and French factories. 

• 1997 - Acquisition of ARNO Brazil’s market leader in electrical household appliances 

• 1998 - Acquisition of VOLMO market leader in small electrical appliances in Colombia and Venezuela

STRATEGY

3 Strategic Priorities:

• Concentration on key product families in which Groupe SEB is market leader

• Permanent innovation in products, technologies and production processes

• International presence

PRODUCT FAMILY

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